For JBT Marel’s new Chicago headquarters, branding and storytelling come together to create a workplace that reflects the company’s identity, innovation, and history. Bold environmental graphics, messaging, and signage bring the JBT Marel brand to life, from the iconic logo and shapes that greet visitors in the elevator lobby to branded moments throughout the office.
Two modular magnetic display walls create flexible storytelling opportunities: one traces key milestones in the histories of JBT and Marel, while the other highlights innovation across the company. Both installations are designed to evolve as the company’s story continues. In the conference rooms, striking imagery of Chicago landmarks, with duotone brand colors, adds to placemaking. The result is a cohesive workplace experience that connects brand, history, innovation, and place - celebrating where JBT Marel has been and where it is headed.
